top of page

How Do I Build A Mailing List As A New Children’s Book Author?

Today, we're tackling a super fun yet oh-so-important topic – building a mailing list.

Now, if you're penning the next big hit in children's literature, listen up!

Contrary to popular belief, mailing lists aren’t just about jotting down emails; they’re about creating a community of eager readers who can't wait to dive into your magical stories.

Whether you're a seasoned pro or just starting to sketch out your first whimsical world, having a solid mailing list is like having a secret treasure map to success. So, let's get chatting about turning those email addresses into a goldmine of engaged, book-loving fans!

How To Get Started with Your Mailing List

Alright, future best-selling authors, let's break down this whole mailing list biz.

Think of a mailing list as your personal fan club – a group of awesome folks who are super into what you're writing. They're the first to hear about your new adventures, exclusive sneak peeks, and any wizardly author events you're conjuring up.

A mailing list is your direct line to the hearts and minds of your readers — and when it comes to marketing your children's books, this list is your secret weapon.

Man at computer looking stressed

What Are The First Steps In Building a Mailing List?

Now, we hear you saying, "But wait, don't I need a gazillion followers to make this work?"

Nope, that's a myth!

You don't need a stadium-sized crowd from the get-go. Even a cozy group of dedicated fans is a fantastic start. These are the people who'll champion your work and spread the word faster than a flying carpet.

Ready to start building your magical mailing list? We have a quick spellbook of first steps.

1.     Set Up a Basic Website: Create a simple, enchanting website. This is your online domain where fans can learn more about you and your books.

2.     Offer Irresistible Freebies: Think about fun freebies like coloring pages or puzzles related to your stories. Who doesn't love free stuff, right?

3.     Email Sign-Up Form: Add a sign-up form on your website. Make it as easy as waving a wand for visitors to join your mailing list.

4.     Promote Your List: Use your social media accounts to promote your mailing list. Share glimpses of the exclusive content they'll get by signing up.

5.     Engage with Your Audience: Once they're on your list, keep them hooked with engaging and fun emails. Maybe share a secret about your book's characters or a behind-the-scenes look at your writing process.

Remember, the magic starts small but grows exponentially. Each new subscriber is a potential super fan waiting to be enchanted by your stories!

What Are Some Creative Strategies to Grow My Email List?

Growing your email list as a children's book author can be as exciting as the stories you write. Let's explore some imaginative ways to turn curious onlookers into devoted subscribers.

1. Engaging Through Exclusive Content

First up, let's talk about the allure of exclusive content. Kids and their parents love goodies, especially when they're free and fun.

Consider offering downloadable coloring pages, activity sheets, or even interactive e-books related to your stories.

Imagine a coloring page where each character from your book comes to life with every stroke of crayon. Or how about a puzzle that reveals a secret message or a sneak peek of your next book?

These are not just activities; they're engaging experiences that tie directly back to your stories, making your email list the golden ticket to a world of adventure.

2. Leveraging Social Media and Video

Next, harness the power of social media and video.

Create a Facebook group centered around the themes of your books. Here, you can host live readings, character Q&A sessions, and share insights into your writing process. Parents and kids alike will flock to be part of this exclusive community.

Video is another spellbinding tool. Share short, captivating videos on platforms like YouTube and Instagram. These could be animated book trailers, behind-the-scenes peeks at your writing life, or even virtual storytimes.

3. Host Interactive Virtual Events

Now for a unique idea: Host interactive virtual events. Think of an online scavenger hunt where clues are hidden within your book's illustrations, leading participants through a series of fun challenges. Each stage of the hunt could require a task to be completed (like an email sign-up) to receive the next clue.

Or how about a virtual book club where young readers gather online to discuss your book, participate in themed activities, and meet special guests?

These events can grow a community and promote a sense of exclusivity, encouraging sign-ups and deepening engagement with your audience.

Final Thoughts

Remember, growing your email list is about creating a community that's excited about your stories. With these creative strategies, you're not just building a list; you're building a fan base that can't wait to see what you'll write next!

Ready to sprinkle some magic on your children’s book journey? Connect with us at The Stardust Experience, where our team of professional ghostwriters can help bring your enchanting stories to life.


bottom of page